Infographics rule! They make data and graphic design work together turning data into easily digestable content…into meaningful stories. In an age of big data and information overload, well-done infographics help people understand complex information.
Why is this important for the education and non-profit markets? Because infographics make it possible to tell a story in one picture – about a need, an issue, how funds are used, the impact your organization is having, or all – helping you promote your cause, tell a story, or raise interest. A powerful tool that readers can understand quickly and easily.
Why every client should consider Infographics
- 60% of your audience prefers…
60% of people are visual learners. In our age of big data…your message will stand out clearly.
- Research says …
Research from Barbara M. Miller and Brooke Barnett discovered this about “Infographics”
“On their own, text and graphics are both useful yet imperfect methods for communication. Written language allows an almost infinite number of word combinations that allow deep analysis of concepts but relies heavily on the reader’s ability to process that information. Graphics may be easier for the reader to understand but are less effective in communication of abstract and complicated concepts. … combining text and graphics allows communicators to take advantage of each medium’s strengths and diminish each medium’s weaknesses.”
- So easy to share : (greater chance of going viral)
Infographics are easy to spread… download and upload in minutes… much easier than trying to write or recap content.
- Massive SEO benefits:
Infographics attract a lot of attention. The visual display of information with fantastic imagery often catches people wherae words alone fail. They often go viral because they are so interesting. And therein is the big SEO benefit of increasing real incoming links when your infographics are embedded. Simply put – if you allow someone to publish your infographic, you typically ask them to also put a link back to your site with some juicy keyword in it. Voila… a backlink! Backlinks are the gold standard of gaining rank.
Our inspiration gallery:
We thought you might enjoy seeing our Pinterest inspiration board of curated inspirational infographics!